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2022 - 2024

Grupo Piscinas

Redesign of the platform for the public, affiliates and headquarters for the first group of stores in Spain of the European Network of Pool Professionals.

A Spanish group of pool owners seeking the best management and sales solution.

Introduction

In 2023, Grupo Piscinas a brand belonging to a Groupe Deco business group, asked us to create a new platform for managing clients, members, budgets, orders, and other features. Given that the current platform was having major infrastructure problems, it was very limited at a functional and technological level, and at a competitive level it represented a strong disadvantage compared to other companies with better applications.

Roles

  • Project briefing
  • Preparation of functionalities document
  • Presentations to group members and management
  • Information architecture design UX interface design

Team

Xanelum – Grupo Piscinas

Product ownership

GRUPO PISCINAS IBÉRICA, S.L.

Overview

Grupo Piscinas is a versatile tool for affiliates to optimize order management and customer interactions. Its scalable, secure, and flexible interface will improve communication and streamline processes, providing tailored solutions for all stakeholders.

Context and problems

Data and techology

Current architecture and databases compromise functionality and make optimization difficult, while ongoing maintenance puts site operation at risk.

Functionality and usability

Expanding the platform's functionality and improving its usability are key to achieving the Group's objectives.

Business

Grupo Piscinas is losing competitiveness compared to other players in a context of increasing digitalization of business processes.

Problem statement

The Group's digital platform needs a complete overhaul to meet both technical and functional demands, positioning it as a market leader. Improving how it connects customers with suppliers through a more sophisticated approach is essential.

Goals

Business

The new Grupo Piscinas platform will go beyond a sales tool, offering both online and offline customer support. It will include features like order and budget management, while ensuring traceability and accurate insights into business activities.

Market

Grupo Piscinas needs a robust digital platform that meets user demands while clearly differentiating itself from competitors, including store directories, Leroy Merlin, and even Amazon.

Suppliers

Suppliers are shifting toward a B2B2C model with direct sales and strict conditions. Grupo Piscinas needs to strengthen its negotiating power to remain competitive in pricing and services, leveraging a functional and efficient platform.

Meeting point between pool
users and pool attendants

Hypothesis to be validated

Redesigning Grupo Piscinas' platform to enhance functionality and usability will boost competitiveness. By integrating features like order management, customer support, and improved traceability, the platform will better meet user needs and stand out from competitors. This will also strengthen supplier negotiations, leading to better pricing and services, helping the Group achieve its objectives in the digital market.

The process

Propossed solution

The new Grupo Piscinas platform will be designed to effectively meet the needs of its primary users—customers and members—by facilitating seamless connections between them.

This approach will create a data-driven digital solution that is user-friendly, flexible, secure, and competitive, enabling the Group to establish itself as a leader in the industry.

Got a project? Let's talk

If you’d like to get in touch, don’t hesitate to send me a message at sofiagilsalgueiro@gmail.com

sofia gil salgueiro ux designer

A passionate enthusiast of the useful, storytelling, the beautiful, and strategic thinking.

Explore!

Say hi!

sofiagilsalgueiro@gmail.com

sofia gil salgueiro ux designer

Say hi!

sofiagilsalgueiro@gmail.com