2022
Floristería Loli
Digital redesign of Loli, a flower shop brand in Viveiro (Lugo). An exciting challenge to take the brand to another level, it involved a rebranding of the brand together with a proposal to redesign the e-commerce.
A Galician flower shop that needed a solid design
Introduction
In 2022, within the framework of the initiative of the Xunta de Galicia and the Provincial Council of Lugo in the Reiníciate Program, the owners of Floristería Loli in Viveiro asked Xanelum as a service provider to rebrand their Florist brand and also a proposal for the redesign of the e-commerce. The development of the project was pending for future editions of the Program or Subsidies of the European Union.
Roles
- Project briefing
- Corporate identity design (Rebranding)
- Redesign of floristerialoli.com
- Client presentations and training
Team
Xanelum
Logo and branding focused on the concepts of futurism and delicacy
Color Pallette
Persian Indigo
Pine Green
Hollywood Cerise
Eerie Black
Gradient 1
Gradient 2
Gradient 3
Information architecture
How do we structure e-commerce to increase conversion rates and promote organic positioning?
Flowers, subtlety and strength with color to transmit energy and personality
Some explorations
Got a project? Let's talk
If you’d like to get in touch, don’t hesitate to send me a message at sofiagilsalgueiro@gmail.com
