Project: PDU Piscine Direct Usine | gs Sofia

2024

PDU - Piscine Direct Usine

This project has been both creatively rewarding and technically demanding, as I worked to define the brand’s new visual identity and redesign the piscine-direct-usine.com website.

Something unique, minimalist and usable

Introduction

The client’s request was straightforward: “We need a complete overhaul of the image and online presence of our PDU brand, including the integration of a pool price calculator/configurator into the new website to allow our clients to quickly and easily obtain online quotes.” Leveraging my extensive experience in the French digital market, I conducted thorough research on competitors and considered all the insights provided by the client before embarking on this exciting challenge.

Roles

Develop project brief
Draft functional specifications
Present to stakeholders and management
Design information architecture
Execute web UX design
Collaborate with the marketing team
WordPress development with Elementor
Deliver final project

Team

Xanelum – Groupe Deco

Product ownership

GROUPE – DECO EMPORDA, S.L.

Overview

The client undertook a digital transformation to modernize their website, improve lead generation, and enhance competitiveness in the French market. We crafted a detailed project brief and functional specs to align with stakeholders. The redesign prioritized improved information architecture and UX design while ensuring brand consistency with the marketing team. Using WordPress with Elementor Pro and custom development, we delivered a flexible, scalable solution that boosted lead generation and strengthened the brand's market position.

Rebranding focused on values of professionalism and minimalism

Color palette

Light sea green

Sandy brown

White

Davy's grey

The tip of the iceberg

We took an analytical approach to redesigning the website and PDU pricing system, focusing on user flow evaluation to create a more intuitive structure. Close collaboration with the client ensured alignment on key objectives, resulting in a site designed to enhance user interaction and capture qualified leads effectively.

Product details are not just about info, but about emotion and brand personality as well

A transactional website that conveys professionalism and elegance

"I want a customized quote for the pool of my dreams immediately."

Pool configurator for online quotes

The project’s main challenge was designing an intuitive tool for users to generate customized quotes for polyester pools seamlessly. Users can select options like size, shape, color, equipment, and accessories, factoring in logistics such as installation location. Wireframes of the solution, now in development, are presented below.

The project’s main challenge was designing an intuitive tool for users to generate customized quotes for polyester pools seamlessly. Users can select options like size, shape, color, equipment, and accessories, factoring in logistics such as installation location. Wireframes of the solution, now in development, are presented below.

Got a project? Let's talk

If you’d like to get in touch, don’t hesitate to send me a message at sofiagilsalgueiro@gmail.com

A passionate enthusiast of the useful, storytelling, the beautiful, and strategic thinking.

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sofiagilsalgueiro@gmail.com